Who won the super bowl?

Some say the Ravens won. Others say Beyoncé. I think it was GlobalGiving with this tweet during the blackout:

I contacted Alison Carlman, the Unmarketing Manager at GlobalGiving and she generously shared information I knew would be useful to nonprofits working to hone their social media performance.

Me: I was really impressed with the @globalgiving tweet last night during the blackout.

Alison: Thanks for the compliment! It was a fun night on Twitter!

Me: How many gifts did the tweet generate? How much money? How many retweets?

Alison: I’ll share the results in terms of the ways we measure success for Twitter:

  • Applause rate: how much did people like what we said enough to dig deeper? (Measured by the number of clicks Continue reading