head spinning?

When I think about measurement I get excited. Maybe that’s just me, but you’re missing out if you don’t feel at least a tiny thrill when you think about the possibilities for your organization.

A moment after my initial excitement my head starts to spin as I think of how many different things I could potentially look at and how much information I need to have available and I start to feel stuck in a Catch-22.

Internal voice 1: “I can’t know how my audience would feel about X if I don’t have data on X already available!” Continue reading …