Author Archives: leah

I’ve Hit the Bigtime: Tony Martignetti Nonprofit Radio

by leah

Photo: being interviewed for Nonprofit Radio at 16NTC

Being interviewed for Nonprofit Radio.
L to R Oliver Seldman, Leah Kopperman, Jessica Teal

At the March 2016 Nonprofit Technology Conference I was lucky enough to be interviewed–along with Oliver Seldman (who was with Advomatic at the time) and Jessica Teal–for Tony Martignetti Nonprofit Radio.

Since this interview is about 20 minutes long, I guess that’s my 15 minutes.

We discussed the Component Based Design process, which we’re currently using at The Jewish Education Project. I’m the lead on a project where we’re combining our 5 websites into one, to better represent the full agency and the work we do. We’re working with Advomatic and Teal Media on the project and we expect to launch toward the end of 2016.

Listen using this embeded player, or subscribe in iTunes or on Android and look for episode #304: “Design on a Budget & Communications Mythbusters”

Component based design is a newer web design process used to produce a more flexible site with elements that can be rearranged and reused in various combinations. If you’re curious to learn more about it I recommend this episode of The Web Ahead where host Jen Simmons interviews Karen McGrane.

Who won the super bowl?

by leah

Some say the Ravens won. Others say Beyoncé. I think it was GlobalGiving with this tweet during the blackout:

I contacted Alison Carlman, the Unmarketing Manager at GlobalGiving and she generously shared information I knew would be useful to nonprofits working to hone their social media performance.

Me: I was really impressed with the @globalgiving tweet last night during the blackout.

Alison: Thanks for the compliment! It was a fun night on Twitter!

Me: How many gifts did the tweet generate? How much money? How many retweets?

Alison: I’ll share the results in terms of the ways we measure success for Twitter:

  • Applause rate: how much did people like what we said enough to dig deeper? (Measured by the number of clicks Continue reading …