I’m a senior nonprofit CRM, digital marketing, and measurement professional who focuses on understanding and motivating nonprofit audiences. I most recently served as Director of Data & CRM at Keshet and prior to that as Director of Analytics & Digital Engagement at The Jewish Education Project I do independent consulting for nonprofits as Kopperwoman.
I like thinking at the strategic level while also building underlying technology and processes to support an organization’s operations, marketing, and fund raising. I enjoy partnering with non-tech colleagues to translate business needs into digital infrastructure. I have strong analysis and visualization skills and deep knowledge in nonprofit CRM, multi-channel online marketing, brand management, fund raising, measurement, and membership.
I’ve appeared on Tony Martignetti Nonprofit Radio twice. In 2016 I was on episode 304 discussing website design on a budget, and in 2019 I was on episode 453 discussing how to use CRM systems to manage program operations.
I love to learn and am always studying something. As an online native since 1989, my understanding of digital communications has grown along with the internet. I’ve spent time in recent years back in school studying Predictive Analytics at Northwestern University with a goal of bringing data science techniques into my work in the nonprofit sector. I hold an MS in Nonprofit Management from the Milano School of International Affairs, Management, and Urban Policy at The New School, and an MA in Sociology from University at Buffalo. As a liberal arts undergraduate at Barnard College I majored in psychology; in other words I have a deep interest in understanding what motivates people to do what they do.
I’m driven to apply my talents in places where I can have a positive impact on the world. In my time at The Jewish Education Project I led two significant projects: combining the organization’s five websites into one modern, responsive site, and developing their first organization-wide CRM. In the past I served Senior Enterprise Solutions Consultant at Blackbaud, where I helped large nonprofits reach their goals online. While working as Senior eStrategist at Make Waves Not Noise I developed and executed digital strategy projects for boutique consulting firm that specialized in marketing progressive causes. I consulted with nonprofit organizations During the seven years I spent working in various e-communications roles at Barnard College, I took the school from a small, static website to an interactive multi-channel online presence. I served as Part Time Faculty at The New School for Public Engagement Milano School of International Affairs, Management & Urban Policy, teaching online engagement strategy to graduate students in nonprofit management, organizational change management, and urban policy.
Beyond e-communications, I have substantial offline experience in the non-profit sector, where I’ve worked in event management, media relations and publishing for organizations such as the Women’s Prison Association and Hadassah. I’m a former board member of and singer in The Stonewall Chorale, and a former member of the communication committee of the Gay & Lesbian Anti-Violence Project.
I migrated to the mountains of western Massachusetts in late 2020 and am still settling in as a Berksherite.
I was a not-quite-lifelong New Yorker and love NYC. I was born in Manhattan, lived in the Bronx as a young child, grew up in the NYC suburbs, went to college in Manhattan, and lived in Brooklyn from 1992 through 2020. Some of my favorite spots are Prospect Park and the Brooklyn Botanic Garden, the Park Slope Food Coop, the Brooklyn Academy of Music and New York Theatre Workshop. I love to travel and am always looking forward to my next trip.