Some say the Ravens won. Others say Beyoncé. I think it was GlobalGiving with this tweet during the blackout:
Need something to do during the #SuperbowlBlackout? Give light to 5 villages in India with as little as $25: to.gg/ao
— GlobalGiving (@GlobalGiving) February 4, 2013
I contacted Alison Carlman, the Unmarketing Manager at GlobalGiving and she generously shared information I knew would be useful to nonprofits working to hone their social media performance.
Me: I was really impressed with the @globalgiving tweet last night during the blackout.
Alison: Thanks for the compliment! It was a fun night on Twitter!
Me: How many gifts did the tweet generate? How much money? How many retweets?
Alison: I’ll share the results in terms of the ways we measure success for Twitter:
- Applause rate: how much did people like what we said enough to dig deeper? (Measured by the number of clicks Continue reading