WTF is Predictive Analytics?

predictive analytics word cloudFriend: I heard you left Blackbaud. What are you up to now?

Kopperwoman: I’m in school again, getting my MS in Predictive Analytics.

Friend: WTF is Predictive Analytics?

Kopperwoman: Basically, it’s using data and statistics to make informed decisions.

Friend: [eyes glaze over]  Math is hard… Continue reading